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Florida Cancer Specialists Foundation (FCSF) Welcomes New Board Member and Announces New Board Vice-Chair

Pharmaceutical Executive Jill DeSimone & FCS Oncologist Raul Storey, MD Enrich FCSF Board

Bradenton, Fla., April 15, 2022 — The Florida Cancer Specialists (FCS) Foundation (FCSF) is adding pharmaceutical executive Jill DeSimone to its Board of Directors, as well as announcing the appointment of Raul Storey, MD as Vice-Chair of the Foundation Board. The FCS Foundation provides financial assistance for non-medical living expenses to qualified adult cancer patients who are currently undergoing treatment in Florida, allowing them to focus on their treatment and recovery, rather than overdue bills.  

“It is extremely exciting to welcome Jill DeSimone to our Board,” said FCS Foundation Board Chairman Maen Hussein, MD. “Her experience and broad understanding of oncology will enhance the board’s efforts in pursuing its mission. Additionally, having my colleague Dr. Raul Storey serve as Vice-Chair is particularly gratifying. Dr. Storey is known for his excellent care and compassion for patients and their families. His enthusiasm is contagious and he is a tremendous asset to our board.”

Jill DeSimone has built a reputation for leading large-scale global business transformations that revitalize Fortune 500 companies and revolutionize patient care with innovative, cutting-edge therapies. In her most recent role as President, U.S. Oncology at Merck, Jill accelerated the transition from a legacy primary care company to a specialty business by creating and launching the U.S. Oncology business. She also has considerable experience in the non-profit sector increasing diversity and enabling strategic development initiatives. 

“I am honored to join the board of Florida Cancer Specialists Foundation,” DeSimone said. “Their mission to help patients financially allows me to continue my service for patients and their families.”

Raul E. Storey, MD is a board-certified Medical Oncologist providing cancer care to patients at the Florida Cancer Specialists & Research Institute (FCS) clinical locations in Vero Beach/Sebastian.  He is beloved by his patients for his tireless dedication to enhancing the quality of life for those with cancer. Since joining FCS, he has actively supported the Foundation’s mission to assist adult cancer patients across Florida in need of financial support for essential, non-medical expenses. Due to the generosity of the FCS physicians in covering all overhead expenses for the Foundation, 100% of donations received go directly toward patient grants. 

Dr. Storey said, “Ensuring that adult cancer patients throughout Florida are cared for, not only in a physical sense, but also from a financial perspective, creates a positive healing experience and represents the compassionate care FCS embodies. It’s an honor to serve the Board and our patients in such a capacity.”

“Our Board members include physicians, business and community leaders and volunteers who play an active role in the success of our mission,” said FCS Foundation Executive Director Lynn Rasys. “We appreciate their time and dedication to ensure that every qualified patient receives the assistance they need.”

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About Florida Cancer Specialists Foundation
The Florida Cancer Specialists (FCS) Foundation provides financial support to qualified adult cancer patients in the state of Florida for expenses such as rent or mortgage, car payments and utility bills. By giving patients peace of mind in knowing that their bills are being paid while they are undergoing treatment, the FCS Foundation allows them to concentrate on what really matters – fighting cancer.

Due to the generosity of the Florida Cancer Specialists physicians in covering all overhead expenses for the Foundation, 100% of donations received go directly toward paying the essential non-medical living expenses of an adult battling cancer.

The Foundation is a 501(3)(c) nonprofit organization located at 5985 Silver Falls Run, Suite 210, Bradenton, Florida 34211. Learn more about the FCS Foundation at: FCSF.org or call (941) 677.7181.

For More Information, Contact:
Florida Cancer Specialists Foundation
Executive Director, Lynn Rasys
LRasys@FLCancer.com
(941) 677.7184

For More Information, Contact:
Michelle Robey, Vice President of Marketing
Michelle.Robey@FLCancer.com
(813) 767.9398

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SPECIAL FUNDS

The Florida Cancer Specialists Foundation is a 501(c)3 nonprofit organization as designated by the IRS. The Foundation’s EIN number is 20-4616813. The Foundation is also registered in the State of Florida, Registration No. CH24320. A copy of the official State registration and financial information may be obtained from the Division of Consumer Services by calling 800-435-7352 within the State of Florida. Registration does not imply endorsement, approval, or recommendation by the State.

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After Your Event

Don’t Forget to Thank Everyone for Their Support

 

  • Thank your sponsors, committee members and other special supporters immediately after the event. A hand-written note, phone call or personal email will be greatly appreciated and will encourage supporters to come back next time!

  • Post ‘Thank You’ messages and photos on social media.

  • Mail a check to:
    Florida Cancer Specialists Foundation
    5985 Silver Falls Run, Suite 210
    Bradenton, FL 34211

  • Once we receive your donation, an acknowledgement letter will be sent to you for tax purposes.

 

Thank you for hosting a successful event that helps cancer patients in need!

Use Various Media to Maximize Publicity for Your Event

These publicity tips and tools will help increase exposure for your event through various media, at very little cost. (Media outlets could include local radio, TV and newspapers, community calendars, social media, such as Facebook, Instagram, etc.).

Create a Timeline to Maximize Publicity

A realistic timeline is important in planning a publicity strategy for your event. Keep this timeline in mind as you put together a publicity plan:

3-4 months before the event:
Identify your target audience based on demographics, interests, and location; develop a targeted media list.

4-6 weeks before the event:
Distribute media materials (i.e., media alert, listing on a community calendar, Facebook posts, Instagram, etc.). Be creative in developing the media materials – what makes your fundraiser different? Media outlets receive hundreds of requests to publicize non-profit events; they can’t publicize everyone – so make sure that YOUR EVENT is so special, different and appealing that it will be hard for the media outlet to resist!

2 weeks before the event:
Make follow-up calls and send e-mails to local media who received the information. Re-send information if they have not received it.

1-2 days before the event:
Email and/or fax a media alert with the basic information about your event (who, what, when, where and why) to the TV news assignment desks and photo desks at the daily or weekly newspapers.

Take Lots of Photos

Photos are a great way to document your event, whether for publicity or simply to share with family and friends. Here are some tips on capturing special moments at your fundraiser:
  • Write out a targeted shot list in advance to make sure you get photos of everything and everyone
  • Take candid and close-up shots that capture the different aspects of your fundraiser
  • Capture images of your sponsors
  • Include three to four people in a photo for the best publicity shot
  • If taking photos on your phone, turn your phone in the horizontal position
  • Send photos to Florida Cancer Specialists Foundation for approved use on social media and website (Please make sure you have permission from the individuals in the photo and include their names)

Ideas for Your Fundraiser Event

The following are just a few ideas for your community fundraiser.  We suggest thinking of something you enjoy doing (e.g., book club, cooking, golf, tennis, bingo, music) and working to add a fundraising component into that. This way, you are not starting from scratch and, in addition to giving back to a great cause, you are doing something you love!

FACEBOOK
You can easily raise money on your Facebook page by clicking on “Raise Money” on your post, including a special message of inspiration or in celebration of your birthday or notable anniversary.

BIRTHDAY/ANNIVERSARY PARTY
Do you have an upcoming birthday, anniversary, shower, or bar/bat mitzvah? Consider contributing to FCS Foundation, in lieu of personal gifts – and ask your friends and family to do the same. This is a great way to get the kids involved!

COCKTAIL PARTY
Throw a cocktail party in your home or at a local restaurant or bar. Many venues provide great deals for non-profit events. For example, ask your friends to donate $50 per person to attend — if you spend no more than $20 per person on the food, you will have a good amount left over after expenses to donate. Include a chance drawing or auction to increase revenue.

GARAGE SALE
Ask friends and neighbors to clean out their basement or garage for a good cause. Organize a garage sale, and you’ll clean out your house while supporting cancer patients in need in our community at the same time!

GOLF OUTING OR TOURNAMENT
Whether planning a small golf outing with friends and family or a larger tournament for your business, think about making every stroke really count by partnering with us to give back to the patients at FCS Foundation!

INDEPENDENT BUSINESS GIVES BACK
Are you a local independent business owner, restaurant or retail owner who is looking to align with a great cause? Whether donating a percentage of proceeds for a day, or a week, or simply collecting an ‘extra tip’ for the FCS Foundation, you can make a difference while you work.

SCHOOL FUNDRAISER
Kids love to help!  Have fun with your students teaching them about the meaning of philanthropy, with anything from a read-a-thon to a bake sale. Be creative! We’d love to hear about your school fundraiser ideas and stories.

SELL, SELL, SELL!
Many marketing/promotional item companies offer a lot of discounted items. Create T-shirts, bracelets, key chains, etc., and sell them at a price more than your cost to create revenue.

TRIVIA NIGHT
This is a fun way to raise funds while increasing awareness about pediatric illnesses. Host your trivia night at a restaurant or other local establishment and invite between 10 and 50 of your friends and family.

PURSE BINGO
Hold a bingo night and charge people to play ($20 for 4 cards, $40 for 8 cards, etc.) Instead of cash prizes, the prizes are designer or vintage purses that have been donated. One of the trendiest and easiest events to organize!

Getting Started

Deciding to host a community fundraiser for the FCS Foundation is a huge accomplishment in itself — thank you!


Here are 10 steps to help you get started:

1. Form a planning committee. Bring together a group of enthusiastic, dedicated people, who share a passion and interest in raising money for cancer patients and their families. This will increase the probability of a successful event.

2. Brainstorm. Members of your planning committee can brainstorm ideas for your fundraiser. Let your imagination guide you — and be sure to consider the special talents of committee members and their contacts in the community! The more people who participate in the planning phase, the more committed they’ll be later.

3. Choose the “right” event. The type of event you choose should fit the size, interests, talents, goals, and time availability of your planning committee.

4. Identify your target audience. Consider who is most likely to attend and support the type of event you have selected. Will the event appeal to everyone? families? adults only?

5. Develop a budget. Try to identify all the expenses involved with your event (invitations, postage, rental space, signage, food and catering, promotional materials, website, advertising, etc.) Then think about possible sources of funds, including people and companies you know that may be able to donate products (food, equipment) or services (graphic design, printing, photography) to reduce your costs. This will help keep your costs down, which is something everyone will appreciate.

6. Develop an event timeline. A timeline is important in planning a publicity strategy for your event. Work backwards from the event date – publicity should start four to six weeks prior to the event.

7. Schedule the event. Select a time that is appropriate and convenient for those who will be attending. Be sure to check local community calendars for conflicting events.

8. Open a bank account. You may find that you will need to establish a bank account to accommodate incoming revenue and expenses. This can be done by visiting a local bank and creating a business account under your event’s name.

9. Collect all funds. We ask that all event proceeds designated for the FCS Foundation be forwarded to the Foundation within 30 days following the conclusion of your event.

10. Say thank you! Sending thank-you letters, notes, or e-mails to everyone who participated in or supported your event shows your appreciation and reinforces their goodwill about the Florida Cancer Specialists Foundation.
Miguel